JLS WATA

To mark JLS’s huge 2023 show at Utilita Arena Newcastle, we created a special commissioned “JLS WATA” can – a one-off collector’s edition celebrating the band’s return to the Toon. Designed exclusively for the arena, the can bottled the energy of a packed night as fans turned out for one of pop’s most iconic groups. The moment later helped inspire the now-famous “YA WATA” jungle anthem on I’m a Celebrity.